| Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. |
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| Search’N’Compare team utilises specialised tools for study of visitor behaviour. |
| Main Tools |
| Google Analytics: |
| To learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits. |
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| Omniture: |
| Provides with actionable, real-time intelligence regarding online strategies and marketing initiatives. Helps to quickly identify the most profitable paths through website. |
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| Hitslink: |
| Provides online, real-time reporting on who visits the site, how they customers found the site, how they navigate, if they buy or transact, how effective advertising is. |
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| Coremetrics: |
| Delivers insight on visitor browsing and purchasing behavior that can be analysed business critical. |
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| Makemetop: |
| Fully customisable solution for pay per click bid management and ROI tracking. |
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