Pay per click (PPC) is where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads".
Pay per click program designed by Search’N’Compare team includes the following:
Understanding client website and goals
Market Research
Competitor Analysis
Keyword collection
Ad copy writing
Uploading to search engines
Initial analysis
Campaign Optimization
Tracking and Reporting
Most Common PPC Mistakes – Search’N’Compare Solutions
Bidding Broad
Our Solution: The more focus on “long tail keywords”, less you are going to pay per click.
Losing Relevance of Landing Page
Our Solution: Use relevant pages to the ad copy.
Lack of Affiliate Control
Our Solution: Prevent your affiliates advertising in paid search for your company’s name.
Not Separating Content Match from Search Results
Our Solution: Separates regular search advertising from content match. Allows better reporting, set different CPC’s and different budget.
Paying for Negative keywords
Our Solution: Use negative keywords to get rid of worthless clicks.
